Primal is the only systematic approach to building powerful and authentic brand communities.
Create a community of fans that become so passionate about your success, they create it themselves.
Primal is a new methodology that already has been tested and successfully proven on every continent on Earth (except Antarctica). Traditional marketing methods are false gods that obstruct the building of authentic, purpose-driven communities.
Primal is nontraditional, but we are as old as humankind. We look at brands as belief systems. Once you build belief, you attract others who share those beliefs. They opt in, cheer you on and defend you against naysayers.
We all know that human knowledge is built upon stories.But without the proper code your stories may not ping both the rational and emotional parts of our brains that help things to “make sense.”
Feelings of kinship are far more powerful than product advantages. People must not only buy you, they must also buy into you. You become so meaningful that you create a tribe of people committed to your success. Fans.
PRIMAL BRANDING HELPED US TAKE OUR PURPOSE-DRIVEN ENTERPRISE AND ARTICULATE OUR STORIES SO THAT WE ARE NOW RECOGNIZED, GLOBAL AND GROWING.
The home run is Primal Branding.
PRIMAL BRANDING CREATES CONSISTENCY WITH YOUR MESSAGE. WHICH IS HUGE
I can highly recommend grabbing this if you really want to make your brand, community, or product create its own fan culture and really stand out from the crowd.
Patrick Hanlon is recognized as one of the leading brand practitioners in the world. His “Primal” construct identifies brands as belief systems and is the root code for building authentic brands.His book “Primal Branding” is required reading at YouTube Next Labs, translated in 7 languages and taught at colleges and universities around the world.
Hanlon works with billion dollar brands (and those who want to become billion dollar brands) across a swathe of industry categories, cities and celebrities. Patrick also has been a writer for Forbes, Fast Company, Inc., and has appeared CNBC, FOX, as well as popular TV shows, podcasts and radio.
He has spoken at TEDx, IDEO, VidCon 2019, New York University (NYU), Fashion Institute of Technology (FIT), Urban Land Institute, HP Brand Innovation Series and The Future of Media Summit in Johannesburg. When not standing next to his wife, his favorite place on the planet is Capetown. No, Rome. Maybe Paris.
Maybe just standing right next to you.take a front seat